Marketing genius

Those Girl Scouts really have it all figured out, don't they? They start selling those delicious cookies right before the holidays, just as you are gearing up for the most delicious time of year. And at just a few bucks a box you can't help buy buy two or three...from every single Girl Scout mom you know. Then you buy a few extra for good measure from the neighbor since they went so fast last year. And when do they deliver them? Right after the start of a new year, when 9/10ths of the people in America have made a promise to themselves to eat healthier and workout more. This way, if you're anything like me anyway, you decide you better hurry up and eat the cookies so you can get back on track with the healthy eating. Once they are gone, you are stuck waiting another 10 months while that anticipation builds back up for the next year, when you can go through the same torture again. Well played, Girl Scouts, well played.